Beating Our Own Drum: Introducing Orchestra

Back To News

Following the major investment in Glen Echo Group from BerlinRosen in July 2022, we are delighted to announce the next phase of our growth for 2024. We are still the Glen Echo Group, just with a bigger band.

Please meet: Orchestra

Orchestra is a network of eight leading agency partners (all founder-led), each with its own industry-leading expertise, created to be even better than the sum of its parts. As part of the Orchestra platform, Glen Echo Group gains an impressive suite of new capabilities, including a state-of-the-art creative studio, a research/polling and data analytics group, B-to-B and consumer tech as well as a national network of communicators ready to help the growing needs of our clients and partners across America and Europe. You can learn more about our partners here.

As the global, digital world becomes more complex and changes come faster than ever, we continue to build creative and nimble teams, while investing in the very best talent, broad capabilities and global reach to support them. Orchestra is the best-in-class answer to this challenge, ready on day one - and a good thing, given how AI continues to quickly advance the next revolution of the global Internet.

“We are at a tremendously consequential time for our global, digital world as the swift rise of generative AI has shown. The decisions made across the next decade will determine the future of our economy, society and democracy, requiring the very best of talent, capabilities and global reach. Orchestra is the best-in-class answer to that challenge, and we are ready to play.” — Maura Corbett, CEO & Founder of Glen Echo Group

Suffice it to say that we’ve come a long way from the back room of a Starbucks in a Bethesda strip mall where we began in 2010. It’s been a privilege to provide our public affairs and communications expertise to this wide and wonderful group of clients and partners, and we’re thrilled to add these best-in-class services to the band, both here and abroad. To celebrate, we’ve even launched a new GEG website.

Thanks for being there with us and for us. We’re excited for our next chapter together!