WASHINGTON, November 9, 2026 — Creative communications firm Glen Echo Group announced today the hires of Alanna Murrell as a director, Joslyn Blass as an associate, and Sarah Banholzer and Lulia Pan as junior associates. The additions come at a time of rapid growth at Glen Echo and across Orchestra, with expanding teams, capabilities and work across industries.

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“At Glen Echo, we’ve built our reputation by helping clients navigate some of the most complicated issues in technology and beyond,” said Katie Barr, CEO of Glen Echo Group. “Alanna, Joslyn, Sarah and Lulia each bring new experiences and perspectives to that work, and we’re excited about what they’ll add to our team as we continue to grow.”

• Alanna Murrell, Director: Alanna joins Glen Echo from Cover Communications, where she led public affairs and client management and developed strategies across a range of policy issues. She brings experience in stakeholder engagement, advocacy, crisis communications and client strategy.
• Joslyn Blass, Associate: Joslyn joins Glen Echo after working at a Singapore-based public affairs consultancy, where she supported policy and advocacy strategies for multinational technology companies across the Asia-Pacific region and the United States.
• Sarah Banholzer, Junior Associate: Sarah joins Glen Echo after earning her master’s degree in Media and Strategic Communications from The George Washington University. She previously interned on Capitol Hill and with nonprofit organizations, building experience in strategic communications and public affairs.
• Lulia Pan, Junior Associate: Lulia joins Glen Echo after working in AI trust and safety in Austin. She previously interned with a think tank and advisory firm, as well as several nonprofits and newsrooms, bringing experience across policy, communications and media.

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About Glen Echo Group

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Named one of Washington, D.C.’s great places to work by Washingtonian Magazine and Washington Business Journal, Glen Echo Group is the go-to for clients looking for strategic, cutting-edge communications and issue advocacy. Headquartered in Washington, D.C. with offices in Chicago, Glen Echo Group integrates media relations, policy expertise, coalition building, event planning, content creation and branding into campaigns for clients across the New Economy—from the Fortune 500 to the newest start-ups. No matter the client, issue or objective, Glen Echo Group delivers with the same philosophy: We listen. We think. We create. We win. Visit us at glenechogroup.com. 

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Glen Echo Group is an Orchestra company. Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. The company combines executive advisory, strategy development, and tactical execution across channels—with 700+ experts across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality and more.

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Media Contact: Danielle Leopold-Bogage, dleopold@glenechogroup.com