The Science Behind Going Viral

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Featured on: The National Press Club’s Update-1 Podcast

We hear about songs, youtube videos and even memes going “viral” all the time, but what does that mean? And what does one need to do to “go viral”? Well, our very own media and podcaster extraordinaire, Matthew Ballard, consulted an expert on the matter and he put it on the air for all to hear. Listen in to Matthew’s informative conversation with Derek Thompson, senior editor at The Atlantic and author of the recently-released book, “Hit Makers: The Science of Popularity in an Age of Distraction,” as they discuss how and why some things make the headlines while others don’t.

Read the full article here.